Student Motivation and Marketing
Approaches to outreach, recruitment, communication, and digital marketing
MASTERCLASS:
The Great Disconnect
PAM ROY
Author, Filmmaker, Co-Founder of B-Unbound and The Viktor Frankl Institute of America
The speed of change has made it impossible to know the jobs of tomorrow. The gap between what schools provide and the evolving marketplace is widening, affecting everyone inside and outside the education system. What now? Preparing students to navigate their way through life involves more than fitting them into a job. It requires a connection to people, places, and ideas in the broader community. Our overburdened education system needs community and employer partnerships to stay relevant and expand opportunities for all students.
Sharing a fresh perspective, Pam Roy will challenge how we think about the education system and inspire new possibilities utilizing the meaning-oriented theory and practices of renowned psychiatrist Viktor Frankl. She discusses ways to bridge our disconnection and highlights the innovative education organization Big Picture Learning, which has proven results in its approach to student-driven, real-world learning in public schools. You will learn how all stakeholders, working together, can create engaged students and environments that promote human flourishing.
MASTERCLASS:
Unleashing Passion, Purpose, and Performance in Younger Generations
MARK PERNA
Author. CEO. Generational expert. Forbes.com contributor
Join Mark C. Perna as he unveils groundbreaking innovations for working with today’s younger generations. Countless educators, parents, and employers have used these proven strategies to bridge the generational divide and launch them with a powerful competitive advantage. Purpose-driven education is the heartbeat of this inspiring call to action. Though they’re often painted in a negative light, today’s young people have incredible potential to change the world. We just have to unleash it. Students who experience education with purpose can then pursue employment with passion—which they need today more than ever.
You’ll discover the Light at the End of the Tunnel strategy to connect, engage, and answer why for your students—and inspire their greatest effort. Mark will deliver clear action steps you can implement immediately both in your home and institution, to move young people from static purpose to active purpose mode where they can achieve at a higher level.
MASTERCLASS:
Getting Prospects to Swipe Right: How to Make Students Fall in Love with Your College
CHERYL BROOM
CEO, Graduate Communications
Educational marketing is a lot like online dating. Both use pictures. Both make promises. But all too often, both fall short. The truth is, a pretty picture isn’t enough–prospects have to believe you are true to your word and that you’ll keep your promises. Join former community college PIO, and Graduate Communications Founder and CEO, Cheryl Broom, for a deep dive into how the art of online dating can teach educational institutions to better tell their stories, make good on their promises, and help prospective students find true love.
MASTERCLASS:
Marketing Plans that Truly Target Your Audience
DR. PAM COX OTTO
CEO, Interact
Most Marketing plans are sad, single-focus activities that ignore personas, create a single one-size-fits-all message that resonates with some and not others and is focused on getting you through THIS semester.
Discover the magic of 18-month, multi-targeted, multi-messaged planning that allows you to get ahead of the curve and respond to market shifts instead of scrambling for survival.
MASTERCLASS:
Cultural Transformation: Recruiting and Marketing Diverse Students
JUSTIN “MR. FASCINATE” SHAIFER
Linkedin Top Voice in Technology, Science TV Show Host & STEM Educator
In his popular TEDx talk, “How to Speak Generation Z,” Justin “Mr. Fascinate” Shaifer taught audiences how to effectively engage a generation who grew up with iPads and smartphones in their hands. His insights were based on his work as the co-founder of the STEM Success Summit, a large-scale recruiting conference for diverse students and young professionals.
Now, Shaifer has taken his experiences a step further — crafting a powerful message for institutions to learn how to hire, recruit, market, and retain Gen Z students — one of the most diverse generations in our history. In this session, Shaifer shares best practices so that faculty, staff, and educators can better understand how to truly impact and lead the next generation.
MASTERCLASS:
Transforming Lives: The Power of Purpose-Driven Education
STEVE WARD
Founder, President, Chief Strategy Officer and Chairman of the Board
Career and Technical Education holds the promise to significantly transform student outcomes, but only if the total CTE delivery model is implemented with fidelity. This means employing quality classroom and laboratory instruction. But it also means availing work-based learning opportunities and participation in CTE student organizations to every CTE student. It means genuine community engagement and academic integration. Implemented with fidelity, the CTE delivery model promises enhanced student outcomes related to engagement, transition and achievement. Employing the total CTE delivery model is the key to improving CTE.
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Programs and Masterclasses
Interview format - host Dr. Kevin J Fleming
Interview format - host Dr. Kevin J Fleming
Interview format - host Dr. Kevin J Fleming
Interview format - host Dr. Kevin J Fleming
Interview format - host Dr. Kevin J Fleming
Pathway Success
Pathway Success
Pathway Success
Pathway Success
Pathway Success
"This has been a tremendous experience with growth potential at every corner! Our Implementation Team has been on fire, and we are stoked about each session. Thank you for providing this opportunity to our team!"
Chuck Carter, Director of CTE Programs, Tennessee Department of Education
99%
of educators/staff found Catapult’s content motivational and engaging.
90.8%
of educators/staff say Catapult helped to transform passive support into active commitment at their institution resulting in broader understanding and buy-in.
96.3%
of educators/staff found Catapult’s content useful in crafting their local strategies/tactics.
98%
of participating educators/staff were thankful for the time and space created to reflect, discuss, and engage together.
97.1%
of educators/staff felt more prepared and focused on implementing targeted institutional change.
95.9%
of educators/staff highly recommend Catapult.
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