Resource Hub
Email Playbook
Every email you need, organized by when to send it — copy, paste, done.

Soft introduction email
First touchpoint — introduce Catapult before access goes live
6 Weeks to Launch
POC → Participants
Subject: Something different is coming — and I think you'll want in
Hi [First Name],
I wanted to reach out personally before we officially kick things off.
We're launching something new here at [Institution Name] — a professional development experience called Catapult Masterclass. And I think it's worth your time.
Here's what makes it different:
It's on-demand, so you learn at your own pace — no required meeting times
It's built around world-class speakers who are actually changing education
It connects directly to the work you're already doing
You'll get access to 7 programs and 43 masterclasses covering everything from career readiness and work-based learning to instructional excellence and the future of learning.
We'll be sending login details soon. In the meantime, take 2 minutes to watch this quick intro: Watch the Catapult Intro Video
Questions? Reply to this email — I'm happy to chat.
[Your Name] [Your Title] | [Institution Name]
CEO / Superintendent alignment email
Secure leadership buy-in before rollout begins
6 Weeks to Launch
POC → CEO / Superintendent
Subject: Professional development initiative — your awareness needed
Dear [Superintendent/CEO Name],
I wanted to brief you on a professional development initiative we're launching for our team.
We've partnered with Catapult Masterclass — a nationally recognized e-learning platform built specifically for educators and administrators. It offers on-demand access to 43 masterclasses across 7 programs, covering career readiness, instructional excellence, work-based learning, and more.
Why I'm bringing this to your attention:
Staff members will have access beginning [Launch Date]
Participants can earn certificates of completion and college credit through the University of Central Missouri
Our team and the Catapult team will be supporting engagement throughout the cycle
I'd love to keep you informed as we get started and share outcomes at the end of the cycle. If you have any questions or would like a brief overview, I'm happy to connect.
Thank you for your continued support of our team's growth.
[Your Name] [Your Title] | [Institution Name]
Follow-up nudge email
For participants who haven't responded to the intro email
4 Weeks to Launch
POC → Participants
Subject: Still thinking about it? Here's a quick look inside Catapult
Hi [First Name],
Just following up on my note from a couple weeks ago about Catapult Masterclass.
I know your plate is full and that's exactly why I think this is worth a few minutes of your time. Catapult is built for people who want to grow professionally but can't commit to a fixed schedule. Everything is on-demand, expert-led, and directly relevant to the work you're doing every day.
We're launching [Date] and I want to make sure you have a spot.
More questions? I'm happy to talk through it. Just reply to this email.
[Your Name] [Your Title] | [Institution Name]
Implementation team recruitment email
Identify internal champions to help drive momentum
4 Weeks to Launch
POC → Potential Champions
Subject: A quick ask — would you help lead this?
Hi [First Name],
I'm reaching out because I think you'd be a great fit for something I'm putting together.
We're launching Catapult Masterclass at [Institution Name] next month — a professional development experience built around on-demand masterclasses, expert speakers, and real-world application. And I'm forming a small implementation team to help make our rollout successful.
What this looks like in practice:
Being a go-to resource for colleagues who have questions
Sharing quick updates or reflections with the team
Attending a brief check-in with me once a month
It's a light lift with a real impact — and you'd be among the first to dive into the content.
Interested? Just reply to this email and I'll share more details.
[Your Name]
[Your Title] | [Institution Name]
Access now live email
Send the day login credentials go out — remove all friction
Launch Week
POC → Participants
Subject: Your Catapult access is live — here's how to get started
Hi [First Name],
Today's the day! Your access to Catapult Masterclass is now live.
Here's how to get started in under 5 minutes:
Log in with your work email address (or the one you registered with)
Browse the programs and pick one masterclass to start with
That's it. No onboarding session required, no prerequisites, just click and go.
My one recommendation: don't try to do everything at once. Pick one masterclass that sounds interesting and start there. You can explore the rest at your own pace.
Have a question or can't log in? Reply to this email or contact info@catapultlpd.com and we'll help you sort it out.
Here's to a great cycle.
[Your Name] [Your Title] | [Institution Name]
Constituency group engagement email
Broader staff awareness — for departments or groups not directly enrolled
Launch Week
POC → Broader Staff
Subject: Professional development is happening — here's what your colleagues are accessing
Hi [Team/Department Name],
I wanted to share a quick update on something exciting happening at [Institution Name].
A group of our colleagues have just launched access to Catapult Masterclass, a professional development platform with 43 on-demand masterclasses led by some of the most forward-thinking voices in education today.
Topics include:
Career Readines
Work-Based Learning
Instructional Excellence
The Future of Learning
Student Motivation
Employer Partnerships
Education Transformation
If you're interested in participating in a future cycle or just want to learn more, feel free to reach out. I'm happy to share more details.
[Your Name] [Your Title] | [Institution Name]
Re-engagement email
For participants who have gone quiet after launch
1 Month Post-Launch
POC → Inactive Participants
Subject: We noticed you haven't logged in yet — let's fix that
Hi [First Name],
I noticed you haven't had a chance to log into Catapult Masterclass yet — and I just wanted to check in.
I know things get busy. But I also don't want you to miss out on something that could genuinely be useful.
Here's a low-pressure way to get started: pick one 20-minute masterclass on a topic you're already curious about. That's it. No commitment beyond that first session.
If something got in the way — a login issue, a question about where to start — just reply to this email. I'm happy to help.
[Your Name] [Your Title] | [Institution Name]
Testimonial & reflection request
Collect end-of-cycle feedback to celebrate outcomes and support renewal
Program Completion
POC → Participants
Subject: You did it — would you share a quick reflection?
Hi [First Name],
As we wrap up this cycle of Catapult Masterclass, I wanted to take a moment to recognize what you've accomplished and ask for a small favor.
Would you be willing to share a brief reflection on your experience? It doesn't need to be long. Just a few sentences about:
What you learned or found most valuable
How it's connected to your work
Whether you'd recommend it to a colleague
You can reply directly to this email or [share your thoughts here](#PLACEHOLDER — swap with reflection form URL before publishing).
Your feedback helps our team continue investing in meaningful professional development — and it means a lot to the people at Catapult who put this together.
Thank you for showing up and doing the work.
[Your Name] [Your Title] | [Institution Name]
