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Resource Hub

Email Playbook
Every email you need, organized by when to send it — copy, paste, done.

Assorted Hand Tools
Filter items with Stage

Soft introduction email

First touchpoint — introduce Catapult before access goes live

6 Weeks to Launch

POC → Participants

Subject: Something different is coming — and I think you'll want in


Hi [First Name],


I wanted to reach out personally before we officially kick things off.

We're launching something new here at [Institution Name] — a professional development experience called Catapult Masterclass. And I think it's worth your time.


Here's what makes it different:

  • It's on-demand, so you learn at your own pace — no required meeting times

  • It's built around world-class speakers who are actually changing education

  • It connects directly to the work you're already doing

You'll get access to 7 programs and 43 masterclasses covering everything from career readiness and work-based learning to instructional excellence and the future of learning.


We'll be sending login details soon. In the meantime, take 2 minutes to watch this quick intro: Watch the Catapult Intro Video


Questions? Reply to this email — I'm happy to chat.


[Your Name] [Your Title] | [Institution Name]

CEO / Superintendent alignment email

Secure leadership buy-in before rollout begins

6 Weeks to Launch

POC → CEO / Superintendent

Subject: Professional development initiative — your awareness needed


Dear [Superintendent/CEO Name],


I wanted to brief you on a professional development initiative we're launching for our team.


We've partnered with Catapult Masterclass — a nationally recognized e-learning platform built specifically for educators and administrators. It offers on-demand access to 43 masterclasses across 7 programs, covering career readiness, instructional excellence, work-based learning, and more.


Why I'm bringing this to your attention:

  • Staff members will have access beginning [Launch Date]

  • Participants can earn certificates of completion and college credit through the University of Central Missouri

  • Our team and the Catapult team will be supporting engagement throughout the cycle

I'd love to keep you informed as we get started and share outcomes at the end of the cycle. If you have any questions or would like a brief overview, I'm happy to connect.


Thank you for your continued support of our team's growth.

[Your Name] [Your Title] | [Institution Name]

Follow-up nudge email

For participants who haven't responded to the intro email

4 Weeks to Launch

POC → Participants

Subject: Still thinking about it? Here's a quick look inside Catapult


Hi [First Name],


Just following up on my note from a couple weeks ago about Catapult Masterclass.


I know your plate is full and that's exactly why I think this is worth a few minutes of your time. Catapult is built for people who want to grow professionally but can't commit to a fixed schedule. Everything is on-demand, expert-led, and directly relevant to the work you're doing every day.


We're launching [Date] and I want to make sure you have a spot.


Watch the 2-minute intro here


More questions? I'm happy to talk through it. Just reply to this email.

[Your Name] [Your Title] | [Institution Name]

Implementation team recruitment email

Identify internal champions to help drive momentum

4 Weeks to Launch

POC → Potential Champions

Subject: A quick ask — would you help lead this?


Hi [First Name],


I'm reaching out because I think you'd be a great fit for something I'm putting together.


We're launching Catapult Masterclass at [Institution Name] next month — a professional development experience built around on-demand masterclasses, expert speakers, and real-world application. And I'm forming a small implementation team to help make our rollout successful.


What this looks like in practice:


Being a go-to resource for colleagues who have questions

Sharing quick updates or reflections with the team

Attending a brief check-in with me once a month


It's a light lift with a real impact — and you'd be among the first to dive into the content.


Interested? Just reply to this email and I'll share more details.

[Your Name]

[Your Title] | [Institution Name]

Access now live email

Send the day login credentials go out — remove all friction

Launch Week

POC → Participants

Subject: Your Catapult access is live — here's how to get started


Hi [First Name],


Today's the day! Your access to Catapult Masterclass is now live.

Here's how to get started in under 5 minutes:

  1. Go to launch.catapultmasterclass.com

  2. Log in with your work email address (or the one you registered with)

  3. Browse the programs and pick one masterclass to start with

That's it. No onboarding session required, no prerequisites, just click and go.

My one recommendation: don't try to do everything at once. Pick one masterclass that sounds interesting and start there. You can explore the rest at your own pace.


Have a question or can't log in? Reply to this email or contact info@catapultlpd.com and we'll help you sort it out.


Here's to a great cycle.

[Your Name] [Your Title] | [Institution Name]

Constituency group engagement email

Broader staff awareness — for departments or groups not directly enrolled

Launch Week

POC → Broader Staff

Subject: Professional development is happening — here's what your colleagues are accessing


Hi [Team/Department Name],


I wanted to share a quick update on something exciting happening at [Institution Name].


A group of our colleagues have just launched access to Catapult Masterclass, a professional development platform with 43 on-demand masterclasses led by some of the most forward-thinking voices in education today.


Topics include:

  • Career Readines

  • Work-Based Learning

  • Instructional Excellence

  • The Future of Learning

  • Student Motivation

  • Employer Partnerships

  • Education Transformation

If you're interested in participating in a future cycle or just want to learn more, feel free to reach out. I'm happy to share more details.


[Your Name] [Your Title] | [Institution Name]

Re-engagement email

For participants who have gone quiet after launch

1 Month Post-Launch

POC → Inactive Participants

Subject: We noticed you haven't logged in yet — let's fix that


Hi [First Name],


I noticed you haven't had a chance to log into Catapult Masterclass yet — and I just wanted to check in.


I know things get busy. But I also don't want you to miss out on something that could genuinely be useful.


Here's a low-pressure way to get started: pick one 20-minute masterclass on a topic you're already curious about. That's it. No commitment beyond that first session.


Log back in here


If something got in the way — a login issue, a question about where to start — just reply to this email. I'm happy to help.

[Your Name] [Your Title] | [Institution Name]

Testimonial & reflection request

Collect end-of-cycle feedback to celebrate outcomes and support renewal

Program Completion

POC → Participants

Subject: You did it — would you share a quick reflection?


Hi [First Name],


As we wrap up this cycle of Catapult Masterclass, I wanted to take a moment to recognize what you've accomplished and ask for a small favor.


Would you be willing to share a brief reflection on your experience? It doesn't need to be long. Just a few sentences about:

  • What you learned or found most valuable

  • How it's connected to your work

  • Whether you'd recommend it to a colleague

You can reply directly to this email or [share your thoughts here](#PLACEHOLDER — swap with reflection form URL before publishing).


Your feedback helps our team continue investing in meaningful professional development — and it means a lot to the people at Catapult who put this together.


Thank you for showing up and doing the work.

[Your Name] [Your Title] | [Institution Name]

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