Dr. Pam Cox-Otto
CEO of Interact
Teaches:
Marketing Plans that Truly Target Your Audience
Part researcher, part marketer, and always a Community College Evangelist, Pamela Cox-Otto, Ph.D. brings an outside-the-box flair to everything she touches. She has been developing communications strategies for 30 years, infusing everything from branding to political advocacy campaigns with her unique, often humorous tenor.
As a former television reporter and college professor, Pam’s Ph.D. is from the University of Minnesota where she studied digital media and persuasion as they relate to community colleges. She travels the country as a nationally recognized speaker, academic presenter, and author, focusing on the specific challenges and solutions of two-year community and technical colleges.
As the founder and CEO of Interact Communications, Pam leads a talented, versatile, and proficient staff that’s committed to serving the unique needs of America’s two-year colleges. Under her guidance, Interact has become the leader in community college research, recruiting and retention campaigns, college onboarding, bond initiatives, guided pathways communications, media relations, and statewide image and advocacy campaigns.
masterclass DESCRIPTION
Most marketing plans are sad, single-focus activities that ignore personas, create a single one-size-fits-all message that resonates with some and not others and only focus on getting you through THIS semester.
Discover the magic of 18-month, multi-targeted, multi-messaged planning that allows you to get ahead of the curve and respond to market shifts instead of scrambling for survival.
MASTERCLASS TRAILER
Program
Student Motivation and Marketing
For years you have forged partnerships, created pathways, and developed programs…yet we still have empty seats in our classes. While we balance preparing students for both higher education completion and the workforce, it is time to shift our messaging. If you seek broader institutional engagement in your outreach, enrollment management, student recruitment, and marketing efforts, then this masterclass is for you. It’s time to become their first choice.
