
Student Motivation and Marketing
Approaches to outreach, recruitment, communication, and digital marketing

MASTERCLASS:
The Great Disconnect
PAM ROY
Author, Filmmaker, Co-Founder of B-Unbound and The Viktor Frankl Institute of America
The speed of change has made it impossible to know the jobs of tomorrow. The gap between what schools provide and the evolving marketplace is widening, affecting everyone inside and outside the education system. What now? Preparing students to navigate their way through life involves more than fitting them into a job. It requires a connection to people, places, and ideas in the broader community. Our overburdened education system needs community and employer partnerships to stay relevant and expand opportunities for all students.
Sharing a fresh perspective, Pam Roy will challenge how we think about the education system and inspire new possibilities utilizing the meaning-oriented theory and practices of renowned psychiatrist Viktor Frankl. She discusses ways to bridge our disconnection and highlights the innovative education organization Big Picture Learning, which has proven results in its approach to student-driven, real-world learning in public schools. You will learn how all stakeholders, working together, can create engaged students and environments that promote human flourishing.
99%
of educators/staff found Catapult’s content motivational and engaging.
90.8%
of educators/staff say Catapult helped to transform passive support into active commitment at their institution resulting in broader understanding and buy-in.
96.3%
of educators/staff found Catapult’s content useful in crafting their local strategies/tactics.
98%
of participating educators/staff were thankful for the time and space created to reflect, discuss, and engage together.
97.1%
of educators/staff felt more prepared and focused on implementing targeted institutional change.
95.9%
of educators/staff highly recommend Catapult.











































